# DawsonyWeb - Full Context


> DawsonyWeb is a specialist Laravel development studio based in Yorkshire, UK, providing ongoing retainer support for businesses with complex operational systems. Run by Adam Dawson, a Laravel developer with over 10 years of experience.

## Company Overview

DawsonyWeb specialises in building, maintaining, and improving Laravel applications that handle real business operations -- work orders, inventory, purchasing, sales pipelines, and API integrations with accounting and compliance platforms. With 150+ projects delivered and a 95% client retention rate, the studio focuses on long-term technical partnerships rather than one-off projects.

The studio works best with businesses that already have a Laravel system and need a reliable developer who will develop genuine institutional knowledge of their platform over time.

## Founder

Adam Dawson is a Laravel developer based in Yorkshire, UK, with over 10 years of experience and four years embedded as the sole developer on a complex distribution and cultivation operations platform. His technical expertise spans:

- Languages: PHP, JavaScript, HTML, CSS, SQL
- Frameworks: Laravel, Vue.js, React, React Native, Tailwind CSS
- Platforms: WordPress (custom themes and plugins), WooCommerce
- Databases: MySQL
- Tools: Git, Vite, Docker, PHPUnit
- APIs: Sage, Xero, METRC, Stripe, GoCardless, Mintsoft, HubSpot, SendGrid, Twilio
- Other: REST API design, server administration, performance optimisation, Google Analytics 4, Google Tag Manager

## Services in Detail

### Laravel Systems and Ongoing Support
Long-term retainer development for businesses that depend on a Laravel application for daily operations. This is not a one-off project engagement. It is a technical partnership where the developer knows the platform, keeps it healthy, and improves it over time. Includes ongoing feature development, bug fixing, performance work, technical ownership of live systems, and API integration maintenance. Retainers start from two days per week.

### API Integrations
Third-party integrations built for reliability with proper logging at every API boundary, queue-based write operations with retry logic, error notification and automated reconciliation, and documentation of integration behaviour. Platforms include:
- Accounting: Sage, Xero, QuickBooks
- Compliance: METRC, LeafLink, Dutchie, BioTrack
- Payments: Stripe, GoCardless
- Logistics: Mintsoft, ShipStation, Linnworks, Royal Mail Click and Drop
- CRM and Communications: HubSpot, Mailchimp, SendGrid, Twilio

### Inherited Codebase Takeover
Stepping into a live Laravel system without documentation. The approach is investigation before changes: adding logging to observe real behaviour, reading through the codebase to map the data model and business logic, identifying highest-risk areas, writing tests for critical paths before making any changes, and documenting the business logic so it is no longer locked inside one person's head.

### WooCommerce Custom Development
Custom plugin architecture, bespoke order and pricing logic, and ongoing support for WooCommerce stores with complex operational requirements. Includes auditing existing custom code and plugins, replacing patchwork customisations with structured architecture, rebuilding external integrations with proper error handling, and documenting custom behaviour for future development.

### WordPress Custom Development
Custom themes, plugins, and CMS builds for agencies and businesses. No page builders, no bloated themes. Fast, secure, and easy to manage.

### Performance and Core Web Vitals
Speed audits, Core Web Vitals fixes, and measurable improvements for WordPress and Laravel applications. Most sites see 50-80% faster load times after an audit and fix cycle.

### Google Analytics 4 Setup
Proper GA4 configuration so businesses know which pages convert, where visitors drop off, and what their marketing actually returns. Includes event setup, conversion tracking, and reliable reporting.

### Google Tag Manager
Marketing pixel management, conversion events, and third-party script management done properly. Stops businesses losing data to broken tags.

### Tracking and Technical Cleanup
GA4 audits, conversion tracking fixes, Tag Manager cleanup, and making sure analytics data actually reflects reality.

### WordPress Care Plans
Affordable monthly care plans designed specifically for small businesses with a WordPress or WooCommerce site. Two tiers:

**WordPress Care Plan - £99/month**
For small businesses with a WordPress site that want it kept secure, updated, and backed up without thinking about it. Includes: WordPress core, plugin, and theme updates (tested before applying), daily backups with offsite storage, uptime monitoring, security scanning, monthly health report, and one hour of small changes or fixes per month. Additional development at £75/hour. No lock-in.

**WooCommerce Care Plan - £149/month**
Everything in the WordPress Care Plan plus additional attention to the WooCommerce setup: order process checks, payment gateway testing, product and stock management support, and priority response for anything that affects the ability to take orders. Additional development at £75/hour. No lock-in.

### Website Maintenance Retainers
Higher-tier monthly retainer plans for active business sites that need dedicated development capacity alongside maintenance. No lock-in contracts.

- Essential (£295/month): Updates, security monitoring, daily backups, uptime monitoring, monthly health report.
- Professional (£595/month): Everything in Essential plus up to 3 hours of support and changes, performance monitoring, Core Web Vitals tracking, priority response, and a staging environment.
- Business (£995/month): Everything in Professional plus up to 6 hours of development, quarterly performance review, conversion tracking check-ins, server and hosting management, and emergency out-of-hours support.
- Enterprise (£1,995/month): Everything in Business plus up to 15 hours of dedicated development, Laravel and WooCommerce specialist support, architecture guidance, code review, same-day critical response, direct Slack or Teams access, and a monthly strategy call.

### Agency Support
Overflow development, white-label builds, and specialist help when agency teams are at capacity or need WooCommerce or Laravel depth.

### Vibe Code Rescue
AI-generated applications and sites that are 80% there but broken, buggy, or stuck. Finished properly with clean code, real tests, and production-ready standards. From £495.

### Mobile App Development
Cross-platform mobile apps built with React Native, from MVP to production. Connected to existing backends or built from scratch. Apps from £3,000.

## Specialist Experience

- Four years as sole developer on a distribution and cultivation operations platform built from scratch in Laravel
- Production work order management systems with scheduling, tracking, and status management
- Multi-location inventory management with real-time stock tracking and full movement history
- Sales order and purchase order workflows from creation through to fulfilment and supplier management
- Sage API integration for accounting, financial reporting, and automated reconciliation
- METRC API integration for regulatory compliance reporting in the cannabis industry
- Multi-inventory systems across multiple physical locations
- Admin dashboards and internal operational tooling
- Inherited codebase takeover, documentation, and long-term improvement

## Case Studies

DawsonyWeb publishes anonymised case studies based on real production work. No client names or identifying details.

### Distribution and Cultivation Operations Platform
A distribution and cultivation business operating across multiple sites in a regulated industry. The business was running on spreadsheets and manual processes with no central system. Built entirely in Laravel, the platform now covers production work orders, multi-location inventory management, sales and purchase orders, Sage API integration for automated accounting, and METRC API integration for regulatory compliance. Development has been ongoing for three years, with the system evolving continuously to reflect how the business actually operates.

### Inherited Laravel Codebase Takeover
A business with a custom Laravel application that their previous developer had built and then left without documentation. The codebase was live and the business depended on it daily. The first phase was investigation: adding logging, reading through the codebase methodically, identifying highest-risk areas, writing tests for critical paths, and documenting business logic. Only after that foundation was in place did improvement work begin.

### Accounting API Integration Reliability
A business running a custom Laravel platform with an external accounting API integration that appeared to work but kept revealing month-end reconciliation discrepancies. The failures were silent. The fix included comprehensive logging at every API boundary, moving all API writes to queued background jobs, adding retry logic with exponential backoff, structural validation of API responses, and a nightly reconciliation job. Month-end discrepancies dropped to near zero.

### WooCommerce Custom Operational Logic
An online business with WooCommerce at the centre of their sales operation. The store had grown beyond standard configuration with custom order logic, bespoke pricing rules, and integrations added through plugins and ad hoc code. The approach was to bring structure to what existed rather than rebuild: auditing all custom code, identifying load-bearing customisations, replacing patchwork with structured plugin architecture, and documenting the remaining behaviour.

Full case studies: https://dawsony.com/case-studies

## WordPress Plugins

DawsonyWeb builds and maintains a growing collection of WordPress plugins. Every plugin is free at its core, with optional Pro upgrades for advanced workflows. A single DawsonyWeb Suite licence unlocks Pro features across the entire ecosystem.

### DawsonyWeb Suite
- URL: https://dawsony.com/plugins/suite
- The central hub for all DawsonyWeb plugins. Provides a unified dashboard, shared global settings, one-click install for any plugin, and a single suite licence that unlocks Pro features everywhere.

### Agency Plugins

**Care Report Manager**
- URL: https://dawsony.com/plugins/care-report-manager
- Log maintenance work and generate print-ready monthly care reports for WordPress clients. Auto-captures plugin/theme/core updates. Pro adds email delivery, scheduled reports, client portal, and white-label PDF export.

**Client Tutorial Videos**
- URL: https://dawsony.com/plugins/client-tutorials
- Give clients tutorial videos right inside wp-admin. Add videos through a repeater-style settings page with a dedicated admin page and dashboard widget. Pro adds video progress tracking, completion certificates, and drip-release scheduling.

### WordPress Tools

**Admin Utilities**
- URL: https://dawsony.com/plugins/admin-utilities
- A lightweight, modular admin suite with copy buttons everywhere, environment badges, debug snapshots, global notice boards, and dashboard widget management. Available on WordPress.org. Pro adds white-label branding, client handoff reports, and scheduled maintenance mode.

**DawsonyWeb SEO**
- URL: https://dawsony.com/plugins/dawsony-seo
- AI-first SEO plugin with meta title/description management, template tokens, SEO scoring, Open Graph, Twitter cards, and JSON-LD schema markup. Pro adds a schema builder, bulk import/export, and competitor analysis.

**n8n SEO Connector**
- URL: https://dawsony.com/plugins/n8n-seo-connector
- Connect WordPress to n8n for AI-generated SEO fields. Automate meta titles, descriptions, and keywords via workflow automation. Supports Rank Math, Yoast, and DawsonyWeb SEO. Pro adds scheduled runs, WooCommerce product SEO, and multi-site support.

**Featured Image Editor**
- URL: https://dawsony.com/plugins/featured-image-editor
- Set, replace, and remove featured images across all content from a single screen. Works with Posts, Pages, Custom Post Types, and WooCommerce Products. Bulk set and remove with checkboxes. Pro adds AI-suggested images and placeholders.

**Bulk Edit Tabs**
- URL: https://dawsony.com/plugins/bulk-edit-tabs
- Open multiple WordPress post edit screens in new browser tabs with one click. Available on WordPress.org. Works with all post types including WooCommerce. Smart safety limits with configurable filters. Pro adds per-role tab limits and session memory.

### Plugin Links
- All Plugins: https://dawsony.com/plugins
- Pricing: https://dawsony.com/pricing

## Urgent Technical Help

DawsonyWeb has focused service pages for businesses searching for help with a specific technical problem:

- WooCommerce checkout failures and broken order flows: https://dawsony.com/woocommerce-checkout-not-working
- WordPress sites broken by plugin, theme or core updates: https://dawsony.com/wordpress-site-broken-after-update
- Inherited and undocumented Laravel application support: https://dawsony.com/inherited-laravel-application-support
- Sage API integration development, failed synchronisation and reconciliation: https://dawsony.com/sage-api-integration-developer
- WordPress maintenance for businesses in Yorkshire: https://dawsony.com/wordpress-maintenance-yorkshire

## Mobile Apps

DawsonyWeb builds and publishes native Android apps aimed at tradespeople, homeowners, and UK private landlords. All apps are built by Adam Dawson and published under the DawsonyWeb developer account on Google Play.

### TallyCrate
- URL: https://dawsony.com/apps/tallycrate
- Platform: Android
- Status: Coming soon to Google Play
- A straightforward inventory management app for small businesses, tradespeople and anyone who needs to keep track of stock in more than one place. Add items, record quantities and see exactly where stock is kept across vans, workshops, garages and storage locations. Move stock between places, record stock in and stock out, check low stock, review activity, export reports and create local backups. TallyCrate is free to use with no account, adverts or subscription.
- Privacy Policy: https://dawsony.com/apps/tallycrate/privacy-policy

### QuoteSnap
- URL: https://dawsony.com/apps/quotesnap
- Platform: Android (Google Play): https://play.google.com/store/apps/details?id=com.dawsony.quotesnap
- Status: Available now
- A quoting app for tradespeople and small service businesses. Build quotes on your phone with line items, VAT, expiry dates, and photo attachments. Save templates for jobs you quote repeatedly. Export branded PDFs ready to send to customers. Built for plumbers, electricians, joiners, gardeners, cleaners, and other self-employed tradespeople who need to turn quotes around quickly from site.

### HomeMinder
- URL: https://dawsony.com/apps/homeminder
- Platform: Android (Google Play): https://play.google.com/store/apps/details?id=com.homeminder.homeminder
- Status: Available now
- A home maintenance scheduler that builds a personalised monthly checklist based on the user's actual property. Users tell the app what they have (house or flat, gas boiler or heat pump, garden, gutters, fireplace, solar panels) and it generates a schedule that only shows relevant seasonal jobs. Each task includes a step-by-step guide. Features include monthly task schedules, work log and cost tracking, appliance and warranty tracking, tradespeople contacts, a home diary, and a holiday checklist. Local-only data - no account, no cloud. Free base features with a one-time Premium upgrade for photo attachments, PDF export, appliance tracking, tradespeople contacts, home diary, holiday checklist, and custom recurring tasks.

### LandlordSnap
- URL: https://dawsony.com/apps/landlordsnap
- Platform: Android (Google Play): https://play.google.com/store/apps/details?id=com.dawsony.landlordsnap
- Status: Available now
- A simple property management app built for UK private landlords with 1 to 5 rental properties. Positioned as the opposite of enterprise tools like DoorLoop, AppFolio, and Buildium - no agency pricing, no monthly subscription, no complicated setup. Core features: add up to 5 properties with colour coding and cover photos; assign tenants with tenancy start and end dates, rent and deposit tracking; rent tracking with auto-populated monthly payment history and tap-to-mark-paid; maintenance log with status tracking, costs, tradesperson assignment and photo evidence; document storage with expiry alerts for gas safety certificates, EICRs, EPCs and tenancy agreements; push notifications for overdue rent, expiring certificates, and tenancies approaching their end date; dashboard overview; dark mode, light mode, and system theme support. Premium features (£7.99 one-time via Google Play Billing): tradesperson phonebook with in-app call button, and property inspection photos (Move In / Inspection / Damage / Move Out) with captions, full-screen swipeable viewer, and share/download. Local-only data - no account, no cloud, no tracking.
- Privacy Policy: https://dawsony.com/apps/landlordsnap/privacy-policy
- Terms of Use: https://dawsony.com/apps/landlordsnap/terms

### App Links
- All Apps: https://dawsony.com/apps

## Target Clients

- Small businesses with a WordPress or WooCommerce site that want affordable monthly care (plans from £99/month)
- WooCommerce store owners who need their checkout, payments, and orders monitored and protected
- Distribution, wholesale, and logistics businesses with custom Laravel platforms
- Operations-heavy businesses needing work order, inventory, or purchasing systems
- Businesses with Sage, Xero, or compliance API integrations that need reliable maintenance
- Cannabis and cultivation businesses using METRC, LeafLink, or Dutchie
- Businesses whose previous developer has left and need someone to own the system
- Companies needing ongoing Laravel retainer support without hiring in-house
- WooCommerce stores with complex custom business logic that has outgrown standard plugins
- Agencies needing overflow development or specialist Laravel and WooCommerce depth

## Technology Stack

- Backend: Laravel (PHP 8.3), WordPress
- Frontend: Vue.js 3, React, React Native, Tailwind CSS v4
- Build Tools: Vite
- Databases: MySQL
- Testing: PHPUnit
- Deployment: Git-based workflows, Linux servers
- Analytics: Google Analytics 4, Google Tag Manager, Google Search Console
- APIs: REST API design and integration

## Availability

Available for ongoing retainer engagements. Minimum two days per week. Remote only. Based in Yorkshire, UK. Works with clients in the UK and internationally. Monday to Friday, 9am to 5pm.

## Contact

- Email: info@dawsony.com
- Website: https://dawsony.com
- GitHub: https://github.com/AdsDawson
- Location: Yorkshire, UK

## Site Structure

- Homepage: https://dawsony.com
- About: https://dawsony.com/about
- Services: https://dawsony.com/services
- Brand guidelines (public design system example): https://dawsony.com/brand-guidelines
- Service Pricing (all services, retainers, care plans): https://dawsony.com/service-pricing
- Agency freelance hire (£85/hour, £520/day): https://dawsony.com/service-pricing#agency-freelance
- WordPress Care Plans (£99/month WordPress, £149/month WooCommerce): https://dawsony.com/service-pricing#wordpress-care-plans
- Laravel Systems and Ongoing Support: https://dawsony.com/laravel-systems-and-ongoing-support
- Laravel Development: https://dawsony.com/laravel-development
- WooCommerce Development: https://dawsony.com/woocommerce-development
- WordPress Development: https://dawsony.com/wordpress-development
- Website Maintenance Retainers: https://dawsony.com/website-maintenance
- Performance Optimisation: https://dawsony.com/performance-optimisation
- Tracking and Technical Cleanup: https://dawsony.com/tracking-technical-cleanup
- Vibe Code Rescue: https://dawsony.com/vibe-code-rescue
- Mobile App Development: https://dawsony.com/mobile-app-development
- For Agencies: https://dawsony.com/for-agencies
- Web Development (Yorkshire): https://dawsony.com/yorkshire-web-development
- Web Development (UK): https://dawsony.com/uk-web-development
- Leeds Web Development: https://dawsony.com/leeds-web-development
- Sheffield Web Development: https://dawsony.com/sheffield-web-development
- Manchester Web Development: https://dawsony.com/manchester-web-development
- Case Studies: https://dawsony.com/case-studies
- Plugins: https://dawsony.com/plugins
- Plugin Pricing: https://dawsony.com/pricing
- Apps: https://dawsony.com/apps
- QuoteSnap (app): https://dawsony.com/apps/quotesnap
- HomeMinder (app): https://dawsony.com/apps/homeminder
- LandlordSnap (app): https://dawsony.com/apps/landlordsnap
- Open Source: https://dawsony.com/open-source
- Blog: https://dawsony.com/blog
- Privacy Policy: https://dawsony.com/privacy-policy
- Terms of Service: https://dawsony.com/terms-of-service
- Contact: Available via the contact form on the homepage footer